THE PRICE OF ITALIAN WINE ABROAD GROWS WITH THE TERRITORY AND BRAND

From: REPPUBLICA.IT

Italian wine is liked abroad because it tells the profound relationship between man and the environment. The consumer is increasingly oriented towards wines that express the identity of the territory. The importance of the territory and the brand as elements of identity and differentiation of Italian wine in the world was underlined at the Italian Taste Summit which took place on 9 December in Padenghe sul Garda. The event – organized by Joanna Miro, of Miro & Co Wine Global – involved over 30 wineries from all over Italy and 30 international importers…