ITALIAN TASTE SUMMIT: WINEMAKING AND NEUROMARKETING FOR EXPORTS

The Technical-Scientific Committee of the Italian Taste Summit is born: enology and neuromarketing at the center for the promotion of Italian wineries abroad

According to the most recent oenological research, the expression of the terroir of a wine is not present in the grape but is mainly due to the complex technological process-man-made winegrowing. An explosive theme debated during the seminars…